Principal owner Sung Kim formed Caliber Restoration because he saw a need in the market for an honest and dependable restoration contractor that provides superior workmanship and customer service. He felt that many of the contractors he had previously worked with engaged in questionable business practices driven by greed, such as:
- Hiring lowest-bid subcontractors and failing to supervise or inspect their work;
- Using cheap, low-quality materials;
- Threatening to sue customers for a percentage of insurance proceeds even though no work had been done;
- Promising to waive deductibles or do additional repairs for “free” to induce customers to sign with them, and making up for the lost profit by using cheap materials and labor; and
- Misrepresenting their qualifications to perform or supervise roofing work
Sung felt that these contractors employed a business model that was not in the best interest of their customers. He became especially concerned for the customers of one particular contractor after he discovered the contractor failed to supervise the work done on those customers’ homes. He vowed to protect those homeowners, and dedicated his own time and resources to personally visit each homeowner to offer free inspections of the contractor’s work to ensure it had been done properly. Not surprisingly, he found numerous issues at nearly every home he inspected. These homeowners were extremely grateful because they otherwise would never have known about the faulty workmanship until it would eventually lead to bigger issues such as premature failure and water leaks.
Sung committed himself to building a company that truly lives by the motto “we treat your property as if it were our own.” Although this means less profit and more work for Caliber, we know that in the end, we will earn not only your future business, but also the business of your colleagues, friends and family.
And unlike other contractors who hop from state to state chasing storms, or shut down and re-open under new business names to avoid lawsuits for poor workmanship, Caliber is here to stay and will stand by its workmanship warranty. Sung immigrated to Chicago from South Korea in 1990, and Caliber’s other principals and field specialists were all born and raised in the Chicagoland area.
The Caliber Difference
Caliber recognizes that the temptation for subcontractors to cut corners can be overwhelming when they are not paid a fair and reasonable rate. Imagine if you took a large pay cut to do your job. Would you be motivated to do your best work? Of course not. This is why contractors that offer major discounts or waive deductibles have given the industry a bad name, much like used car salesmen. They know they can take shortcuts that will likely go unnoticed because property owners generally do not know how to properly inspect roofing/siding installations to identify potential issues.
Caliber eliminates the temptation to cut corners by: (1) paying its subcontractors fair and reasonable rates, and not low-balling or simply choosing the lowest bidder; (2) using the same, proven subcontractors who are loyal to Caliber and share the same customer-focused vision; and (3) supervising its subcontractors and performing a thorough inspection upon job completion.
Caliber also differentiates itself from other contractors by tailoring its recommendations to each particular customer, rather than employing a one-size-fits all approach. For example, some contractors push on customers the roofing material that happens to come with a large discount or rebate that month, regardless of whether it is the best choice for the customer. Caliber, on the other hand, offers each customer several options, takes the time to explain the pros and cons of each, and makes recommendations based on various factors including durability, aesthetics, energy efficiency, and warranty terms.
Caliber stays up-to-date on industry trends and the newest technologies by regularly hosting presentations by manufacturers such as GAF, Owens Corning, Royal, and Certainteed. Caliber’s close relationships with these manufacturers is also beneficial because Caliber can consult with their engineers to confirm that a proposed material or technique is the best choice for the job, especially on unusual installations or repairs.